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BizReport : May 5, 2015 Archive

May 5, 2015 Archive

Advertising archives | May 05, 2015

Ad Roundup: New sales and mobile analysis tools

In today's advertising roundup a new tool that gives iOS users real time access to data sets and a new sales tool giving sales people instant access to training materials. >>

Advertising archives | May 05, 2015

Study IDs how B2B brands can improve customers' lifecycle

New data out from ServiceSource indicates B2B brands need to not only b familiar with customer lifecycle management but with revenue lifecycle management. The revenue-based lifecycle gives brands a better glimpse into how they are currently performing and how that performance can be improved. >>

Ecommerce archives | May 05, 2015

Reports: SMBs overworked but happy

Two new reports have been released, indicating that thought SMBs feel a lot of pressure to succeed, they wouldn't change owning their own business. >>

Ecommerce archives | May 05, 2015

Shoppers: Tracking is creepy

When it comes to shopping consumers want all the conveniences of technology - the ability to check store availability or grab a coupon - as long as stores don't add on tracking features. According to new data out from RichRelevance consumers find some technology to be 'creepy' - and that includes stores tracking them. >>



Ecommerce archives | May 05, 2015

Social media's role as a shopping aid rising

Research from DigitasLBi reveals the impact of social media on consumers' on- and off-line purchases. >>

Social Marketing | May 05, 2015

Twitter's top tips for reality TV hashtags

Twitter has taken a scientific approach to investigating the impact of hashtags on reality television programs and come up with three key tips to drive significantly higher levels of viewer engagement. >>