RSS feed Get our RSS feed

News by Topic

BizReport : Research archives : April 09, 2015

Two-thirds of game revenues generated by 0.23% of players

A minute number of players account for nearly two-thirds of all free-to-play mobile game revenues, according to new research released by mobile marketing automation company Swrve.

by Helen Leggatt

Swrve's latest industry data relating to the monetization of free-to-play games, based on real user data covering 10s of millions of mobile gamers, reveals that just 0.23% of all players account for 64% of all revenue.

In January of this year, 2.3% of players made real in-game purchases, up 1.5% YoY. Average monthly spend also rose, up from $22 in January 2014 to $29.17 in January 2015. Furthermore, the average time to first purchase is only 15 hours, down from just under 24 hours in 2014 - making it clear that successful titles incentivize early spend.

"The numbers are clear: the mobile games space is changing and growing," said Christopher Dean, Swrve CEO. "Although still reliant on a relatively small but growing number of players, there is a clear trend towards a broader payer base, and a more sophisticated approach to driving revenues. We're leaving the 'acquisition phase' of mobile, as developers realize that success is determined by what happens after the install."

Image via Shutterstock

Tags: games, gaming, industry data, mobile

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.