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BizReport : Search Marketing : April 22, 2015

Survey IDs SEO platforms most brand friendly

G2 Crowd has released the results of a new report which identifies the SEO platforms that brands say are the most helpful to them. Among the winners - MOZ, Raven Tools, Ahrefs and SEMrush. Among all of the top brands, researchers found most (85%) brands are satisfied with their particular platform and that most (87%) would recommend that product to others.

by Kristina Knight

Moz was the only platform named a Leader for Organic Search Marketing while high performers in the category included Raven Tools, SEMrush and Ahrefs; meanwhile platforms like BrightEdge, WebCEO and SpyFu were named to the Niche category.

Here is what a few execs had to say about their platform of choice:

"I like the [Moz Open Site Explorer] index the best because very few other tools out there have their own data like this. Instead of relying on Google SERP scraping or other APIs, Open Site Explorer actually goes out and indexes its own pages, which allows Moz to use proprietary metrics like MozRank." said Everett Sizemore, SEO Strategy Director at Inflow.

"We place all links that have been garnered by our clients into Raven [Tools]. Absolutely love the Website Directory as we can search across all client profiles for sites they have been placed on. Drill down a bit more and you have all the link information. Link reports can be pulled anytime for each client," said Ardala Evans, Project Manager at Vertical Measures.

G2 Crowd attributes the data to more than 300 professional reviews. The Grid uses their software review platform to attribute satisfaction and also uses social and public data to rank the different products.

Image via Shutterstock

Tags: G2 Crowd, search marketing, search marketing trends, seo, seo platforms, seo trends

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