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BizReport : Mobile Marketing : April 01, 2015

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup.

by Kristina Knight

First, Criteo's Q1 2015 State of Mobile Commerce Report indicates smartphones are now responsible for most mobile transactions; overall mobile transactions are up 10% over the past quarter. The report also indicates mobile devices are the top transaction device for all of online commerce in Japan and South Korea.

On a global scale, mobile devices are responsible for about one-third of all online transactions.

"The huge growth in mobile transactions over the past quarter shows that consumers are now very comfortable purchasing on smartphones across all categories," said Jonathan Wolf, chief product officer, Criteo. "There really is no limit to this growth - mmobile is now more than half of all eCommerce transactions in advanced markets like Japan and South Korea."

In a related report, Yesmail's new report finds mobile conversion rates via email are up 70% (year over year); their report shows mobile clicks and mobile click to open rates have each increased by double digits over the past year.

"Considering the importance that marketers place on listening to their customers and catering to their preferences, it's surprising that brands have been slow to optimize the mobile experience," said Michael Fisher, president, Yes Lifecycle Marketing. "In order to deliver a truly mobile experience, marketers should move beyond just design and develop communications that speak to device functionality, use, and context."

Mobile clicks now account for about 40% of all email clicks, according to Yesmail.

Image via Shutterstock

Tags: Criteo, m:commerce trends, mobile commerce, mobile email trends, mobile marketing, Yesmail

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