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BizReport : Ecommerce archives : April 14, 2015

Barcode technology, not drones, among British shoppers' wants

Research reveals that the 'new technology' that British shoppers look forward to is not drone deliveries and mobile payments but services that are already, to some extent, in existence.

by Helen Leggatt

New research from business intelligence research consultancy Future Thinking found that social media and online shopping play key roles in brand engagement and the purchase journey. Nearly half (44%) follow brands on social media to get access to discounts and loyalty rewards, and 92% have made an online purchase within the last year.

Those age 35 and under are the biggest users of social media for brand engagement (60%) with Facebook (93%) and Twitter (52%) the most popular platforms.

When asked to vote on which 'new technology' they would like to see retailers implement, the results were surprising. More than two-thirds (69%) want to see grocery retailers introduce self-serve card-only checkouts, 59% want barcode technology and 57% want click-and-collect hubs. What is surprising about these choices is that all these features are already available.

"Despite the well-documented 'buzz' around rapid advances in technology, including 'delivery drones' and mobile payments, it is interesting to see that this hype is not generally reflected amongst consumers," said Future Thinking head of shopper insight Noreen Kinsey.

Image via Shutterstock

Tags: research, retail, social media, technology, UK

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