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BizReport : Ecommerce archives : April 23, 2015

Amazon's latest delivery location - the trunk of your car

Amazon is working with Audi to trial a unique take on deliveries. Instead of having parcels delivered to your home or workplace, how about having them delivered to the trunk of your car?

by Helen Leggatt

You can not fault Amazon for its innovative delivery ideas and the most recent is no exception. A pilot project is currently underway in Germany - a collaboration between Amazon, Audi and delivery firm DHL - that takes the idea of delivery lockers to a whole new level. The pilot allows select Amazon Prime Members to designate the trunk of their car as their delivery location.

Using Audi's in-car infotainment technology, Connect, the car owners can give temporary authorization to DHL personnel to deliver items via one-time keyless access to the vehicle's trunk.

How does the delivery driver know where to go? During the checkout process the car owner provides the approximate location of the car along with a time range when delivery is required and the actual location is determined by users allowing GPS tracking of the vehicle. Once the trunk is shut by the delivery person the car automatically locks.

"We are working to offer Prime members a delivery location that is always available and convenient: the trunk of their car," said Michael Pasch, Director EU Amazon Prime. "This innovation makes shopping at Amazon even easier and more flexible. It gives customers another way to receive their orders. "

While the current pilot is taking place in the Munich region of Germany, and with the Audi brand only, if successful the company plans to roll out the service to as many car manufacturers as possible across more regions globally. They are also working on a solution for returns via the trunk of a car.

Tags: delivery solutions, ecommerce

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