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BizReport : Advertising archives : April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces.

by Kristina Knight

First, Videa and Videology have partnered together to give broadcast advertisers the ability to use programmatic buying to plan their TV campaigns.

"We know that there is tremendous interest in extending programmatic buying to TV, so our partnership with Videology, whose technology is used by some of the largest demand sources in the world, was a logical choice," said Shereta Williams, president of Videa. "This partnership will allow media buyers to plan and purchase more targeted TV buys across platforms with greater simplicity and transparency, while exposing our broadcast partners to new sources of demand."

And Sitecore has released their Mobile SDK for Xamarin; the release will allow brands using the native Xamarin apps to manage and analyze their mobile app data. According to Gartner about half of US digital commerce revenue will be driven by mobile devices (by 2017).

"Mobile is critical to delivering digital customer experience, and Sitecore is committed to helping our customers fully leverage both the mobile web opportunity and now also mobile apps," said Darren Guarnaccia, chief strategy officer at Sitecore. "From delivering content to their customers seamlessly on any mobile device, to enabling marketers to manage the customer experience from their own mobile devices, to making it easy for developers to build native mobile applications, mobile is intrinsic to customer experience and Sitecore will continue to push the boundaries."

Finally, Madison Logic Data has rebranded as Bombora; their B2B database offers more than 3 billion interactions each month. Their platform focuses on intent data, giving brands the ability to more effectively engage across platforms and screens.

Tags: advertising, advertising tools, Bombora, ecommerce, mobile marketing, Sitecore, Videa, video ads, video content

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