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BizReport : Research archives : March 26, 2015

TV, radio continue to be most popular media channels

Nielsen reveals that traditional media are still attracting the most eyeballs and ears.

by Helen Leggatt

Consumers in the U.S. are using multiple media channels but television and radio remain the most popular mediums, found Nielsen in its Total Audience report.

Of the approximately 316 million people in the U.S. 198 regularly surf the Internet on a PC while 164 million use the mobile web or apps. Videos are watched online by 146 million and 122 watch video on mobile devices. Mobile also attracts 142 million social media users, while 133 network socially on their computer.

However, Nielsen's survey, conducted in Q4 2014, found that traditional television viewing (i.e not time-shifted or DVD/Blu-Ray) is the most popular medium with 285 million users in the U.S. closely followed by AM/FM radio with 258 million listeners.

Despite talk of cord-cutting, the average American watches 4 hours and 51 minutes of live television per day. Just over half an hour of time-shifted television is watched daily.

Image via Shutterstock

Tags: Internet, media, mobile, radio, television

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