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BizReport : Advertising archives : March 25, 2015

Survey: More brands moving data to the cloud

Look for more businesses - both small and large - to begin moving their data into the public cloud. That is the takeaway from a new Talend study which shows a majority (60%) of surveyed brands have moved or will move their data into the cloud over the next three years.

by Kristina Knight

The Talend study shows the largest surge in cloud storage is likely to be from the Business Intelligence side, but suggests a move in the overall data space as well as Hadoop-as-a-Service options will move to the cloud.

"With almost 60% of respondents seeing the enterprise moving to a public cloud for data storage, flow and analytics, there is a huge opportunity to help streamline this transition and optimize integration in the cloud," said Ashley Stirrup, chief marketing officer, Talend. "The survey results reinforce the changes we are seeing in the market. From retail to banking, the move to cloud applications and analytics is happening across virtually every vertical and requires integration solutions that can run anywhere across a hybrid environment."

Some other interesting takeaways from the survey include:

• 19% of business intelligence data is now stored in the cloud, by 2018 that is expected to increase to 73%
• 77% 'expect Hadoop' will be used in the cloud by 2018
• Public cloud data storage is expected to increase from 27% to 40% over the time period
• On average, enterprises are operating/managing 8 SaaS applications
• 72% of IT teams have integrated SaaS apps with on-site applications

Image via Shutterstock

Tags: advertising, advertising data, cloud based data storage, data storage, Talend

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