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BizReport : Advertising archives : March 06, 2015

Image-based social networks up their ad game

Two image-based social media networks are vying for advertiser dollars with new ad products announced this week.

by Helen Leggatt

Pinterest continues to develop their network to attract advertisers by announcing a test of animated Pins. The ad format will be somewhat like the auto-play video ads recently introduced by Facebook. It is hoped the animated Pins will provide a more engagement way for advertisers to attract users' eyeballs.

Categories are to be split into sub-genres, said Pinterest, which would increase the accuracy of ad targeting.

Earlier this year, Pinterest added a new feature, 'Guided Search', which allows users to tailor search results according to their interests and gender.

Another image-based social network, Instagram, has also added a new ad format called carousel ads. In a recent blog post Instagram said the new format would "give brands more flexibility in telling their stories by allowing people who view their ads to swipe left to see additional images and link to a website of the brand's choice".

The ad format is akin to multi-page print ads, says Instagram, but with the added benefit that users can simply click through to a website to learn more.

Carousel ads are only being used on a limited basis while the company refines the format.

Image via Shutterstock

Tags: advertising, social media

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