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BizReport : March 23, 2015 Archive

March 23, 2015 Archive

Mobile Marketing | March 23, 2015

Is auto-playing on Facebook good, bad for brands?

Over the past few weeks more and more consumers have seen videos begin to auto-play on Facebook's newsfeed. While this trend isn't intrinsically bad, it can also not be the best idea. Here's why: >>

Trends & Ideas archives | March 23, 2015

Could the future of retail be virtual?

Recent technology conferences have seen a lot of focus on virtual reality and, according to research from Walker Sands, its something that consumers would like to see play a role in the shopping experience. >>

Advertising archives | March 23, 2015

What expected data spend really means for brands

The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for brands? >>

Search Marketing | March 23, 2015

Google algorithm change to get a handle on doorway pages

Google has announced another change to its search ranking algorithms, this time in a fight against spammy doorway pages. >>



Ecommerce archives | March 23, 2015

Email customer service response times lengthen, Twitter improves

A new study from Eptica reveals that retailers' response time to answer Twitter queries has improved, but that email response times have lengthened by 8 hours. >>

Social Marketing | March 23, 2015

Expert: The key to social data

Consumers are all over the social space, logging in multiple times each day, sharing news and fun stories and getting their fill of trending topics. The social space is also rich in data - from consumer behaviors to favorite brands/products. Still, many brands aren't connecting as they should in the social space. >>