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BizReport : March 12, 2015 Archive

March 12, 2015 Archive

Internet | March 12, 2015

Slow adoption of virtual events despite cost and time benefits

Event marketing is a key way in which companies obtain leads and raise brand awareness. However, even in this digital age, virtual events are seeing slow adoption despite the cost and time benefits. >>

Search Marketing | March 12, 2015

Top 3 tips for a strong international SEO strategy

Leveraging the right translation resources is crucial for brands because poorly translated content is worse than not doing it all, says one expert, and it certainly won't help your international SEO strategy. >>

Research archives | March 12, 2015

Reports: SMBs challenged by mobile, outdated tools

Two new reports out this week underline the importance of up-to-date tools and mobile to small businesses in our digital world. First, Concur has found that most SMBs are running on out-dated expense management tools. >>

Ecommerce archives | March 12, 2015

Reports: Ecommerce, sales important to shoppers

Two new reports are pointing at 2014 holiday shopping trends as a kind of new normal for shoppers. The trends: online/mobile buying options and sales. >>



Advertising archives | March 12, 2015

Ad Roundup: All About The Data

Today's advertising roundup has a data bent. Several platforms have released new tools setting up businesses to better handle and understand the data at their fingertips. >>

Ecommerce archives | March 12, 2015

Online voucher use growing except among silver surfers

The number of shoppers in the UK that seek out discounts and use vouchers has grown significantly over the past twelve months, according to new research commissioned by Voucherbox, apart from among older age groups. >>

Advertising archives | March 12, 2015

Facebook's Topic Data tells advertisers what users are talking about

Facebook has made it even easier for advertisers to target its users with the introduction of Topic Data to select partners, according to a blog post this week. >>