RSS feed Get our RSS feed

News by Topic

BizReport : March 9, 2015 Archive

March 9, 2015 Archive

Email Marketing | March 09, 2015

Email not a dying channel for the young

If you think millennials would rather engage with retailers' offers and promotions via social media then, according to new research conducted by RapidCampaign, you might be wrong. >>

Advertising archives | March 09, 2015

Global ad spend exceeds half a trillion dollars

The global advertising market surpassed half a trillion U.S. dollars in 2014, according to Strategy Analytics' latest report. >>

Social Marketing | March 09, 2015

Top 3 tips for a better mobile content strategy

Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many. >>

Research archives | March 09, 2015

Top 4 ways to improve sales this year

2015 is fully under way. Campaign strategies are in place and plans are already being made to capitalize on two of the biggest sales seasons of each year: back to school and the holidays. Brainshark is offering their top 4 tips to increase sales this year. >>

Research archives | March 09, 2015

Simulmedia adds targeting to TV buys

Television advertising used to be a guaranteed thing: if a business bought an ad for a network show during prime time millions of people would see it. That has changed with the advent of DVRs, streaming content and season-long DVD options. >>

Mobile Marketing | March 09, 2015

Mobile provides channel to target hard-to-reach students

Today's University students come from a generation in which mobile has always been a part of their lives. Mobile has made this traditionally hard-to-reach audience far more accessible, according to new research from mobile audience experts adsquare. >>

Social Marketing | March 09, 2015

Study: Finance brands could make bank in social

Most of us think of social media as place to stay updated on friends and family or our favorite celebrities. But one new report goes farther, tying social media to finance, indicating financial brands with the right social strategy could go far. >>