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BizReport : Social Marketing : February 20, 2015

Facebook launches suicide-watch tool

Facebook has announced the launch of tools to provide more support and advice to those struggling with suicidal thoughts on the social network.

by Helen Leggatt

Facebook is asking that anyone who sees signs of a direct threat of suicide on the social network not only contact local emergency services but also report the content to the network itself.

By teaming up with mental health organizations such as the National Suicide Prevention Lifeline,, Forefront and Now Matters Now, Facebook has put in place teams working around the clock, worldwide, who can review any reports of suicidal behavior or intent.

The news was announced in a Facebook post by Rob Boyle, Facebook Product Manager and Nicole Staubli, Facebook Community Operations Safety Specialist.

"For those who may need help we have significantly expanded the support and resources that are available to them the next time they log on to Facebook after we review a report of something they've posted," it says. "Besides encouraging them to connect with a mental health expert at the National Suicide Prevention Lifeline, we now also give them the option of reaching out to a friend, and provide tips and advice on how they can work through these feelings. All of these resources were created in conjunction with our clinical and academic partners."

The tool will initially be available to U.S. users only with an international roll out scheduled for later in the year.

Tags: mental health, social media, tools

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