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BizReport : Social Marketing : February 12, 2015

Apple, Pinterest co-operate to improve app discovery

The App Store is bulging with apps, so many that the choice can be overwhelming. Pinterest has teamed up with Apple to launch a new feature to help with app discovery.

by Helen Leggatt

Users of the iOS Pinterest 4.3 app can now Pin their favorite apps and install them directly from the image-sharing network to their devices thanks to a new feature.

Called "App Pins", the app is downloaded using the install button. Users do not need to leave Pinterest to download the app. The move will allow app developers to drive traffic and get their apps discovered by Pinterest's millions of users that generate around 70 million visits each month.

The feature will also mean that Apple users can more easily discover apps instead of having to fight through the more than 1.4 million apps in the App Store.

"We can be a really powerful service for app discovery, which is a problem that still really hasn't been solved," Pinterest cofounder Evan Sharp told the New York Times. "Our specialty is really connecting people to the things they want to do."

Pinterest has recently begun to address gender imbalance on their network and attract more males with the introduction of a new search engine option that allow users to filter search results by gender. The new feature, added to 'Guided Search', allows users to tailor search results according to their interests and gender. This, it is hoped, will enable men to navigate the female-dominant site and allow them to find more masculine content.

Bloomua /

Image via Shutterstock

Tags: iOS, mobile app, Pinterest

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