Research reveals significant increase in online shopping

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In 2013, 36% of U.S. shoppers and 45% of U.K. shoppers reported doing the majority of their shopping online. New research from Wipro Digital shows a considerable shift to ecommerce 61% of U.S. and 71% of U.S. now logging on to make the majority of their purchases.

And the trend shows no sign of abating. According to Wipro, 50% of those surveyed said they plan to do more shopping online this year with just 4% of U.S. and 6% of U.K shoppers planning to increase visits to a store.

The move to online is reflected in the amount spent during the 2014 holiday season. U.S. shoppers spent an average of $400 online compared with $302 in-store and U.S. consumers spent $438 online and $269 in-store.

“Consumers continue their steady march online, finding few reasons to shop in-store rather than online for their holiday shopping,” said Avinash Rao, global head, Wipro Digital. “But even online, omnichannel retailers are losing customers to Internet pure-plays. Brick-and-mortar retailers are having difficulty delivering on the benefits of omnichannel retailing.”



Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.