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BizReport : Ecommerce archives : December 04, 2014

UK: Higher online conversion rates predicted for Q4 2014 versus 2013

New and improved online retail services such as click and collect and same-day deliveries will see online Christmas conversion rates increase by over a third compared to the rest of the year, according to predictions made by price comparison technology firm Become Europe.

by Helen Leggatt

In the final quarter of 2013, the number of purchases made by shoppers in the UK rose 34% compared to the rest of the year and, predicts Become Europe, 2014 is set to follow the same pattern.

This prediction is based on analysis conducted across 30,000 online shops in Become Europe's network.

Driving the increase in online conversions are services that respond to consumer demands for more flexible delivery options such as click and collect. A recent survey in the UK among 2,500 shoppers by Postcode Anywhere found that a whopping 95% plan to use a click and collect service this Christmas - their main reasons cited being the convenience of not having to wait at home all day for a delivery and avoiding shipping costs.

"While online sales rising at Christmas time is no surprise, there is still enormous scope for growth given around 80% of all purchases are still made directly from the high street in the UK," said Michael Rausch, General Manager for Become Europe. "With the widespread emergence of shopping services in 2014 such as click and collect making buying online so convenient for the customer, retailers are continually refining their services in line with consumer demand and we expect to see the same, if not higher conversion rates online this Christmas."

Image via Shutterstock

Tags: Christmas, delivery solutions, holiday 2014, retail, UK

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