Top 3 tips for effective native ad campaigns

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How can brands create effective native campaigns that are seen as ads and not as blurring the line of content?

First, keep it relevant.

“Make sure your content makes sense. It’s important to tie what you are selling to the content you are producing. Having entertaining content is important, but in order to convert the reader to a consumer you have to make sure that it ties into what your company actually does,” said Ash Nashed, CEO and Founder, Adiant.

Second, be honest. Make the proper disclosures about native campaigns by labeling ads and ensuring the campaign is transparent.

“Often times native advertising makes the news is because companies aren’t being honest. This doesn’t benefit anyone and doesn’t help sales in the long run,” said Nashed. “The consumers of today are educated so make sure to keep your ads labeled correctly.”

Third, entertain.

“I know this is a slight contradiction to #1, but consumers want to be entertained which is what ultimately creates the positive connection that they will have with your brand. When they are shopping you want them to remember your brand over everyone else’s,” said Nashed.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.