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BizReport : Ecommerce archives : November 12, 2014

Adobe: Retailers banking on early shoppers

Retailers are banking on early shoppers this holiday season. That's the takeaway from Adobe's 2014 Digital Index Online Shopping Forecast which indicates the lowest prices of the season will hit stores before Thanksgiving.

by Kristina Knight

Why the lower prices earlier? Several studies have shown that consumers begin shopping earlier each year; retailers, it seems, are putting their best discounts out early so that they can capitalize on those early shoppers. Some interesting takeaways from the Adobe report include:

• The largest single-day price reductions are expected Sunday to Monday before Thanksgiving
• 27% of all online sales are expected between November and December 2014
• 31% of online Thanksgiving sales will be via mobile devices
• 26% of Black Friday and 20% of Cyber Monday sales come via mobile
• 2% of purchases will be linked to social media

Brad Rencher, senior vice president, Digital Marketing at Adobe said, "Smartphones and tablets continue to drive more and more sales online, which will lead to new sales records on Thanksgiving Day, Black Friday and Cyber Monday. With over 30 cents on the dollar spent via mobile devices, Thanksgiving Day will surpass Black Friday as the most mobile shopping day ever recorded."

As for what shoppers will be purchasing, Ebates notes the top gifts of 2013 were cash (39%), clothing (37%) and home goods (24%). However, it seems the act of shopping is topping lists this year. Just over half (60%) of their survey respondents said they were looking forward to shopping for gifts; about three-quarters say they're most looking forward to spending time with family.

Image via Shutterstock

Tags: 2014 ecommerce trends, 2014 holiday shopping, Adobe, Ebates, ecommerce

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