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BizReport : Ecommerce archives : October 13, 2014

Study: Retail slumping post back-to-school

The back to school shopping season didn't set any records, and since moms and dads stopping buying clothing, paper and pencils, retailers have seen a slump in sales. That according to new data out from Euclid.

by Kristina Knight

First, looking at August data from the National Retail Federation, sales increased about 0.5% (month to month) with a year over year increase of just over 2%.

"My overall impression is that the economy is moving in the right direction but that other factors, including rising concerns over the uncertainty in the Middle East, may produce some drag. We remain hopeful but cautious," NRF Chief Economist Jack Kleinhenz said.

Moving ahead to September Euclid's analysis indicates a shopping slump. their data shows a 1% decline in clothing/apparel sales, and a 0.5% increase in general merchandise sales. Euclid's report also shows:

• 17% decrease in shopper traffic compared to August traffic
• Slight increase in storefront conversions (Year over Year)
• 20% increase in the time spent in store (Year over Year)

The hottest shopping day of September was Sunday the 7th with the worst shopping day clocking in on the 15th.

Image via Shutterstock

Tags: back to school, ecommerce, ecommerce trends, Euclid, National Retail Federation, retail trends

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