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BizReport : Mobile Marketing : October 14, 2014

Google app aims to help marketing newbies learn the basics

by Helen Leggatt

A new app released by Google aims to close the gap between marketing professionals and newbies by providing lessons on the fundamentals of marketing.

The app (currently only available on iOS) is called Primer and aims to teach those new to marketing the basics in mini-lessons that can be accessed when the user has just a few minutes to spare.

The content has been developed by Google in partnership with industry experts and Google advises the content is of the "no-nonsense" and "jargon-free" variety.

The lessons in Primer currently cover three categories - search advertising, content marketing and PR and media - although more topics will be added at a later date.

Learning is done via a series of short sessions containing theory slides, case studies, quizzes and a practice section. Users can also sign up to receive emailed activities to further practice putting what they have learned into action.

iPhone users can download the app for free from the App Store. An Android version is set to be released in the near future. At the time of this posting Primer is only available for users in the U.S.

Tags: app, Google, marketing, mobile

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