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BizReport : Social Marketing : September 12, 2014

Top 3 tips to drive social gifting

Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact as well.

by Kristina Knight

Social networks are helping consumers stay connected not only to friends and family but to work, former colleagues and giving them intimate looks at their favorite celebrities. One new trend in the social space is social gifting - Facebook was one of the first to introduce social gifting by allowing consumers to send e-giftcards to their friends or family on birthdays or other special occasions. Now social gifting is becoming its own phenomena and brands need to understand how social gifting works to take advantage of it.

Tyler Roye, CEO and Co-Founder of eGifter, offers his top 3 tips to drive social commerce.

First, use only the best tools.

"[Brands should] adopt the best tools available to weave commerce opportunities into social networks in a way that is natural for consumers, such as in their Facebook newsfeed, rather than requiring them to visit special pages to access your offer," said Roye.

Second, use data. Data will allow retailers to carefully target relevant calls to action so that the social gifting cues are seen an innovative rather than invasive.

Third, understand the mobile experience because most social networking is done via mobile devices - either smartphones or tablets.

"Be conscious of the mobile user experience and ensure your brand is fully optimized for mobile," said Roye.

Image via Shutterstock

Tags: e-gifting, eGifter, social commerce, social commerce trends, social marketing

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