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BizReport : Research archives : September 29, 2014

Forecast: Halloween spend to push $11b

Halloween may not be as big a deal in some parts of the world, but dressing up, haunted houses and tricks are still high on Americans' list of things to do this October 31. So much that a new forecast suggests Halloween spending will push past the $11 billion mark.

by Kristina Knight

New data out from ICSC suggests a majority of American households (74%) are shelling out money this fall - to the tune of at least $11 billion for Halloween alone. On average, households report they'll spend about $175 on candy, costumes and decorations or other themed items. Most of the dough (90%) is expected to be spent at brick-and-mortar stores.

"Halloween has continued to grow in importance over the past several years and consumer demand has driven retailers to place greater emphasis on the holiday," said Jesse Tron, spokesperson for ICSC. "The fact that consumers are willing to spend more on discretionary purchases is a positive sign for the upcoming holiday shopping season."

Some other interesting findings from the report include:

• 64% of Halloween shoppers say they price determines where they'll buy
• 31% said they would buy at a place where they could 'see, touch or feel' the merchandise
• 29% said good parking/convenience would sway them to shop
• 34% of Halloween spending is expected at discount stores

Image via Shutterstock

Tags: ecommerce, halloween shopping, halloween spending, ICSC, shopping trends

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