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BizReport : Advertising archives : September 12, 2014

Facebook asks users why they hide newsfeed ads

Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting.

by Helen Leggatt

Facebook is making a greater effort to understand why users hide ads. The social network has announced changes to their existing ad feedback process, enabling users to provide a more detailed reason for avoiding an ad. This change has been tested for a few months, but will now be fully implemented.

Users will now be able to choose from several reasons for hiding an ad including it being too repetitive, irrelevant, offensive or inappropriate, spam or 'something else'.

Interestingly, Facebook will be giving more weight to feedback from those who rarely provide feedback, assumedly because if those who rarely bother are driven to speak out then the ad must have really bothered them.

According to Product Manager Max Eulenstein, "If someone doesn't want to see an ad because it's not relevant to them, we know we didn't do a great job choosing that ad and we need to improve."

"With this update, News Feed is going to take into account the reasons why people give us for hiding an ad. When we identify an ad like this, we'll show it to fewer people on Facebook."

Tags: advertising, Facebook, feedback, social media

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