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BizReport : Ecommerce archives : September 08, 2014

Euclid: BTS hits a high note

While many parents are still filling out kids' school supplies and clothing lists, the majority have finished shopping. And, according to one report, the results were good for retailers. Retail analysis hub Euclid reports significant increases to store traffic and storefront conversions.

by Kristina Knight

Back to school (BTS) spending has been solid, according to early reports. According to new data out from Euclid the strong BTS spend is indicative of a strong retail economy. Some early findings from their report include:

• Storefront conversions up 2% (YoY) despite traffic declining 3% (YoY)
• Shopper traffic increased 7% from July to August 2014
• Time spent in-store increased 13% YoY
• Repeat visits decreased 1% YoY

What this means, according to Euclid's experts, is that the retail economy has a strong outlook as we move into the holiday shopping period.

Meanwhile, according to the National Retail Federation, most BTS shoppers are using debit/check cards or credit cards to pay for merchandise (August 2014). About half of BTS shoppers say they'll finishing back to school shopping at discount stores and just over 20% are following classroom lists to fill out their shopping for the month.

The NRF also suggests adult consumers are 'confident to very confident' about the economy. Year over Year US adults are slightly over-indexing as confident in the economy. Their data also suggests, because of strong consumer confidence, that adults are likely to invest in the stock market moving forward.

Image via Shutterstock

Tags: back to school spending, BTS spending, Euclid, National Retail Federation

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