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BizReport : September 29, 2014 Archive

September 29, 2014 Archive

Social Marketing | September 29, 2014

Impact of social media on shoppers waning

'Buy' buttons on Twitter, social commerce on Facebook - you would think that social is the ideal environment for online shoppers - but is it? According to new research from Capgemini, the impact of social on consumers' shopping journeys is waning. >>

Research archives | September 29, 2014

Forecast: Halloween spend to push $11b

Halloween may not be as big a deal in some parts of the world, but dressing up, haunted houses and tricks are still high on Americans' list of things to do this October 31. So much that a new forecast suggests Halloween spending will push past the $11 billion mark. >>