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BizReport : Social Marketing : August 26, 2014

Facebook aiming to make 'clickbait' headlines history

Facebook has this week begun weeding out posts that use headlines to encourage users to click through to see content without providing information on the type of content the click leads to.

by Helen Leggatt

Vague posts that ask Facebook users to click on a link without providing the link URL or information on what the link is about will begin to decrease in users' Newfeeds as of this week.

Facebook will now use a couple of methods to determine whether a post is 'clickbait' or not.

1. Looking at how long a user spends reading the linked article away from Facebook. Articles will be deemed valuable if users spend time away from Facebook reading it, but if users click on a link and immediately return this will signal that the content was not something they were interested in.

2. Comparing the number of link clicks to the number of Likes and comments to determine the value of the linked content.

Another update will see Facebook prioritizing showing links that are in the link-format versus those links shared in captions or the status update. This has come about due to a finding that "people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions", says Facebook in a recent blog post.

dolphfyn /

Image via Shutterstock

Tags: click bait, social media, spam

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