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BizReport : July 21, 2014 Archive

July 21, 2014 Archive

Mobile Marketing | July 21, 2014

European Commission forces Google, Apple to make users aware of 'true cost' of an app

Google has agreed that no app downloads that push in-app purchases will be labeled as 'free' in Europe as of the end of September this year, following criticisms by the European Commission. >>

Ecommerce archives | July 21, 2014

Top 3 tips to improve seasonal marketing plans

Whether online or off, the nature of business lends itself to seasonality. No matter what a retailer is selling, there are going to be busier periods than others, so planning for those moments is critical to promote profitability all year long. Here's how online brands can capitalize on seasonality: >>

Social Marketing | July 21, 2014

Research: Social media users less likely to post positively about their favorite products

Researchers from Universities in Britain, Australia and the U.S. have found that users of social media are less likely to use those websites to post positive opinions about their favorite brands and services. >>

Ecommerce archives | July 21, 2014

Twitter preps for new generation of commerce experiences

In the same week that Facebook announced the trial of a 'Buy' button in advertisers' posts and ads, Twitter has announced the acquisition of payments startup Cardspring. >>