comScore: Retail Ecommerce up 12%
That is a 12% Year over Year increase in sales, according to the report and it marks the 18th consecutive quarter when desktop sales increased Year over Year. Since Q1 of 2010 nearly every quarter has seen at least 10% growth.
“Q1 e-commerce and m-commerce spending growth have seen a modest acceleration versus the fourth quarter, which is a positive sign in light of overall softness in consumer discretionary spending across the broader U.S. economy during the early part of the year,” said comScore chairman emeritus Gian Fulgoni. “As we look ahead to the remainder of 2014, we hope that signs of improved consumer sentiment and a strengthening job market will help further bolster digital commerce. In addition, with several key consumer tech product upgrade cycles and new product introductions expected in the back of the year, there would appear to be continued momentum for the market throughout the year barring any unforeseen economic troubles.”
The top categories for sales were apparel/accessories, CPG, sports/fitness and digital content/subscriptions. Desktop ecommerce sales were responsible for just over 11% of discretionary spending for the quarter.
Meanwhile mobile commerce saw just over $7 billion in spending with smartphones accounting for more than 60% of sales; tablets accounted for 38% of sales for the quarter.
