RSS feed Get our RSS feed

News by Topic

BizReport : Social Marketing : May 23, 2014

Restaurants with a Facebook Page may now display menu

Restaurants with a presence on Facebook can now better represent their offerings and attract customers by displaying perhaps their most important business ingredients on Facebook - their menu.

by Helen Leggatt

Facebook users often search for information about restaurants on the social network and, unless a restaurant has posted a photograph of their menu on their business Page, most need to leave Facebook and head to the restaurant's website.

However, Facebook is making it much easier for users to check out a venue's offerings by allowing restaurants to display menus on their Facebook Page.

Restaurants in the U.S. or Canada that already use online listings service SinglePlatform from Constant Contact will find their menus automatically uploaded to their restaurant's Facebook Page. Those that don't use SinglePlatform, or are outside of the U.S. or Canada, can easily upload a menu PDF by visiting Page Settings - Page Info - Menus.

"With this update, restaurants can take advantage of the size and influence of Facebook's audience to attract potential new customers that search for places to dine," says Pete Chen, VP and General Manager of SinglePlatform from Constant Contact.

"Having a menu easily available on Facebook is convenient for those who regularly interact with your brand there. No longer do they have to open a separate browser window or different app; everything they need is right on the local business Page," added Chen.

Image via Shutterstock

Tags: food industry, restaurant, social marketing, social media

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.