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BizReport : May 15, 2014 Archive

May 15, 2014 Archive

Social Marketing | May 15, 2014

Forecast: SocMedia Ad Revs to skyrocket

Look for enhanced targeting to begin pushing more ad dollars into the social space. That is the takeaway from a new forecast from BIA/Kelsey Group, which indicates ad revenues from social media will push past the $18 billion mark over the next four years. >>

Advertising archives | May 15, 2014

Study: Retailers failing at cross channel, for now

A new study from RSR Research indicates retailers may be failing at cross-channel - for now. That's because, while most retailers admit they have plans for cross-channel synchronization, most (89%) haven't implemented the strategy. >>

Social Marketing | May 15, 2014

Study: Pinners predominantly women, loyal

Pinterest may not garner as many headlines as Facebook or Twitter, but maybe it should. According to new data from RJMetrics Pinterest's user base may be small, but it is loyal - with people using it as much in the fourth year of activity as in their first. >>

Mobile Marketing | May 15, 2014

Mobile point-of-sale use by European SMBs on verge of upswing

Visa Europe has released findings of a new mobile point-of-sale study that reveals the technology is on the verge of a sharp upward swing among small businesses in Europe while ABI Research forecasts nearly half of all point-of-sale devices will be mobile within the next 5 years. >>



Mobile Marketing | May 15, 2014

Traffic to retail websites from mobile up in March, but conversions fell

Data released by Affiliate Window shows that traffic from mobile devices to UK retail websites rose in April compared to March and now account for £1 in every £4 being spent via a smartphone or tablet. >>