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BizReport : Social Marketing : March 18, 2014

BuzzFeed, BBC most-shared publishers on Facebook and Twitter

BuzzFeed and the BBC were the most-shared English language publishers on Facebook and Twitter during the month of February, according to new data released by social monitoring platform Newswhip.

by Helen Leggatt

Using data from their content discovery tool, Spike, Newswhip has released findings showing the publishers that dominated social media during February. By monitoring content that is shared on social media and the conversations around it, BuzzFeed was found to be the most-shared on Facebook and the BBC on Twitter.

BuzzFeed received more than 50 million interactions on Facebook - which includes comments, shares and Likes. This, says Newswhip CEO and founder Paul Quigley, is on account of the popularity of BuzzFeeds' recent quizzes.

"BuzzFeed haven't upped their article count so much but the social numbers on some of those quizzes," said Quigley, "they're like a new form of content. It's almost unfair to stack them up against news content because they're evergreen, they just keep rolling and rolling around the web, living on. They may live on for years, accumulating shares."

Meanwhile, on Twitter, the BBC had the highest number of shares in February totaling just under 25 million compared to second place Mashable with 14.6 million.

"There are different motivations for sharing and different relationships," said Quigley. "Twitter is public, there are professional relationships mixed with personal ones there and those dynamics create a different type of sharing atmosphere and I think without Twitter you'd lose a lot of the fast reaction to news stories."

Image via Shutterstock

Tags: content research, social media

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