4.1million UK mums on Facebook

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Facebook looks to be a great place to get your brands and products in front of the young sons and daughters planning what to do and buy this Mother’s Day.

A recent article on Facebook’s UK business Page boasts of Britain’s 4.1 million mothers among the social network’s users with the vast majority of them (88%) logging in almost every day.

Furthermore, those mothers aren’t just logging in and lurking – they post twice the number of comments than other women on Facebook aged 18+, Like 1.9 times more Pages, and post 1.6 times more photos.

According to Facebook, “mums are among the most engaged and connected people on the platform. In fact, 25% of people in the UK are friends with their mum on Facebook (more than France, Italy, Spain and Germany) – and mums overall have 1.15x more friends than other UK women”.

At the time of Facebook’s article (20 March, 2014) the most popular gifts being discussed on Facebook were the usual suspects – beauty, jewellery and chocolate – and was largely being driven by younger age groups using the social network to generate and share ideas.

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ABOUT THE AUTHOR

Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.