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BizReport : March 20, 2014 Archive

March 20, 2014 Archive

Mobile Marketing | March 20, 2014

Reports show mobile ad spending on the up

eMarketer predicts the mobile ad spend will push past $31 billion this year with Facebook and Google pushing much of the growth. But it isn't just search giants or social networks who are seeing mobile results and that is thanks to the swift uptick in mobile devices. >>

Loyalty Marketing | March 20, 2014

Price ousts airline brand loyalty

A survey among online travel agent Wotif's newsletter subscribers reveals that airline loyalty is fickle and price is the most important factor when booking a flight. >>

Social Marketing | March 20, 2014

'Connectedness' of Resilients key to their optimism in face of austerity

The latest Austerity Index from JWT reveals that the demographic that has most suffered from austerity measures is the one most likely to be optimistic in light of their social media use and 'connectedness'. >>

Advertising archives | March 20, 2014

Millennials seen as loyal for brands

There is a theory that Millennials (aged 18-33) aren't brand loyal. That theory is picked apart by new data out from Adroit Digital which finds that, assuming their parents were brand loyal, Millennials are as well. >>

Advertising archives | March 20, 2014

Advertising Roundup: More data, more targeting

Three ad solutions are building on the data trend, details in today's Advertising Roundup. >>

Internet Marketing 101 | March 20, 2014

Top 3 tips for SMBs this tax season

Less than a month until business owners are pulling all-nighters to finish off 2013 tax forms. A new survey from Xero, however, indicates the cloud may be helping some ward off some of the tax season stress. Here are their top 3 tips for SMBs to flourish through tax season. >>