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BizReport : February 6, 2014 Archive

February 6, 2014 Archive

Ecommerce archives | February 06, 2014

Why credit card companies should focus on phones

While email and social networks have made it simpler for some to engage with brands and customer service representatives, one new study indicates the phone - both mobile and land-line - is still a crucial point of contact. The study, from [24]7 finds about half of consumers begin customer service interactions with a phone call. >>

Advertising archives | February 06, 2014

Study: 1/3 Super Bowl impressions lead to engagement

The biggest football game of the year - the Super Bowl - isn't so much about football anymore as advertising. But, according to one new study only about one-third of those exposed to Super Bowl ads (31.66% to 39.50%) will actually convert based on that ad. >>

Mobile Marketing | February 06, 2014

Reports: Mobile hopping for advertisers, developers

Look for more strategy in the app space. That according to new data out from Millennial Media which indicates more app developers will be strategizing for better monetization over the coming year. This as more consumers switch or upgrade into the smartphone and tablet spaces. >>