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BizReport : Mobile Marketing : December 27, 2013

Report: Christmas Day saw people hit mobile browsers

After the gluttony of present opening was finished on December 25, most people turned to their mobile devices for entertainment - or to fill up their new devices with books, movies and other content. That according to new data out from Mixpanel which indicates the bulk of people accessed the Web through mobile devices with 90% engaged with mobile apps.

by Kristina Knight

Mixpanel analyzed just over 1 billion actions, 66% more than were analyzed in 2012 to come to their conclusions. Some interesting findings from the report include:

• Online traffic dipped at 10:30 AM and then spiked at Noon and 2 PM
• 58% of online traffic originated from game apps
• 11% from social networks

"Our hypothesis here is that kids came down from unwrapping and sugar highs while adults documented the morning's festivities on social networks -- or jumped in on playing a game with their kids. Given the huge disparity between the two, we think we can safely say that Christmas is a kids holiday," writes the company. The hottest gaming cities included Los Angeles, Houston and Chicago.

As for mobile specifics, Mixpanel reports that a full 25% of traffic originated on tablets; 79% of tablet traffic was from an iOS device, making 2013 an Apple Christmas. When comparing Thanksgiving and Christmas 2013 there was a 14% increase in game traffic on iPads (25% vs 39%).

"Surprisingly, Mountain View, CA, which is home to Google's HQ, is a solidly iOS city: 81% of activity in Mountain View over the last month came from iOS devices, while only 19% was Android-generated. By contrast, activity in Apple's own home base, Cupertino, CA is solidly loyal to their own devices. A full 97% of activity came from iOS devices," writes Mixpanel.

Image via Shutterstock

Tags: Apple device trends, iPad use, Mixpanel, mobile marketing, mobile trends, mobile use

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