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BizReport : December 26, 2013 Archive

December 26, 2013 Archive

Viral Marketing | December 26, 2013

Experts: Look for video ad buys, content to change in 2014

More than 47 billion pieces of video content were served in November according to comScore, with more than half coming from the ad sector. With nearly 27 billion video ads served for the month, we thought it would be interesting to see what two experts believe will change in 2014. >>

Social Marketing | December 26, 2013

Expert: How to improve customer experience

The mobile web, according to one expert, is one place that will test brands' strategy while at the same time offering unprecedented access to consumers. Through app-based surveys and geo-fenced targeting, the mobile web may open retailers' customer relationships. >>

Advertising archives | December 26, 2013

Top 3 trends brands need to know now for 2014

From new ways to collect data to innovative ways to analyze that data, businesses across the globe are preparing for a data-centric 2014. But data isn't the only trend as we head into the New Year. One expert says multi-platform, data accuracy and identity are three of the top trends brands need to be ready for in 2014. >>