RSS feed Get our RSS feed

News by Topic

BizReport : December 12, 2013 Archive

December 12, 2013 Archive

Mobile Marketing | December 12, 2013

Mobile privacy and brand safety remain top challenges for UK media agencies

A new survey carried out by the Internet Advertising Bureau UK and research agency Work reveals a large number of UK media agencies claim new budgets are being allocated for mobile. >>

Advertising archives | December 12, 2013

Dispop proves the value of custom display ad creative

An online ad buying and creation company has conducted side-by-side comparisons of Google's template-driven ads with custom ads created through their own ad platform. The results are revealing. >>

Internet | December 12, 2013

Top 5 elements brands should test

When it comes to online performance, websites are sometimes the culprits for disengaged or frustrated shoppers. Too-long checkouts and faulty landing pages are the tip of the iceberg. One expert shares his top five elements that brands should test for performance. >>

Ecommerce archives | December 12, 2013

How to reduce the bounce

The 2013 holiday shopping season is burning right along with a few $1 billion shopping days already in the books. According to data from MarketLive, the retailers on their platform are seeing 32% more revenue, 17% more visits and 2.4% higher conversion rates. >>

Ecommerce archives | December 12, 2013

Poor in-store service pushes festive shoppers online

A new survey by experience analytics firm ClickFox reveals that most negative shopping experiences happen in-store on the sales floor, another reason why over half of consumers are turning to the Internet to shop during the festive season. >>

Internet | December 12, 2013

Why brands need more than CPM based metrics

Many online ads are often irrelevant to a customer and typically don't display a clear call to action. In fact, according to a study on banner blindness from Infolinks, only 2.8 percent of respondents said an online ad was relevant to them. Online ads need to preempt needs but also increasingly need to disrupt the typical display ad. >>