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BizReport : Ecommerce archives : November 29, 2013

Report: 56% plan to gift online gift cards this year

The most wanted gifts under the Christmas tree this year - or exchanged in offices - might not be gifts at all. According to a recent report from the Retail Gift Card Association gift cards will be prevalent throughout the holidays as people look for easy ways to finish off holiday shopping lists.

by Kristina Knight

Pre-holiday estimates suggest that the giving of give cards will increase by 71% this year. Many of the cards, according to the 2013 Consumer Holiday Survey will be of the e- or mobile variety.

"There is no longer a question that retail gift cards are the most coveted gift to give and get during the holidays but consumers are being more deliberate about which cards they purchase, with 73% spending less on holiday spending than they did last year," said Jennifer Tramontana, spokesperson for the Retail Gift Card Association. "This survey shows ways that retailers can compete for savvy consumer dollars by adding holiday promotions and offering online and mobile gift card options such as e-gift codes."

Some interesting findings from the report include:

• 78% of shoppers say they'll spend gift cards in-store
• 57% say they'll give restaurant gift cards, 60% hope they'll receive retailer/department store gift cards
• 79% say they like giving gift cards because friends 'can buy what they want'

Those surveyed also said they wait for promotions to buy gift cards and look for competitor promotions before deciding which cards to buy. About three-quarters of Americans will give one or more gift cards this year; one-third say they'll give at least five gift cards.

Image via Shutterstock

Tags: 2013 holiday shopping trends, ecommerce, gift card trends, Retail Gift Card Association

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