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BizReport : Social Marketing : November 07, 2013

Release gives people insight into their social profiles

Most tools to help in the social space are advertiser-geared, but a new release from LeadSift gives consumers the insights. Called LeadSift Fingerprint, the release 'crawls' consumers' Twitter history to discover how they are using the social space, how to better use it and what is really 'out there' about them.

by Kristina Knight

"Millions of people are sharing their thoughts and actions on Twitter everyday, but what they may not realize is that they end up as a complex difficult to understand information graph," said Tukan Das, CEO of LeadSift. "We created this platform to provide individuals with the power to see what their Tweets say about them, by extracting publicly available data from their Twitter profiles, which accounts for their social fingerprint."

The platform is currently geared to consumers, but Das believes the tool could have a future as an advertiser/brand tool, as well.

While the data would need to be either opt-in or anonymized to protect consumer privacy, the data could help brands better personalize user experiences, offer more relevant content and create a better customer experience.

As for how people are engaging within their chosen social networks, new data out from ShareThis finds that while Twitter and Facebook continue to lead the pack for consumers use and sharing both image sharing site Pinterest and email are gaining ground. In August and September, for example, ShareThis found sharing via email decreased 3%, which may lead to Pinterest taking over the 3rd most popular way for people to share. Here's the breakdown for sharing:

• 75% of all social sharing is via Facebook and Twitter
• Twitter's share of 'sharing' decreased nearly 8%
• Pinterest's share of 'sharing' increased nearly 20%

Image via Shutterstock

Tags: LeadSift, ShareThis, social marketing, social networking trends, social sharing

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