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BizReport : Social Marketing : November 20, 2013

LinkedIn launches brand-friendly initiative - Showcase Pages

LinkedIn has become more brand-friendly with the introduction of Showcase Pages that allow interested parties to focus on a specific sub-brand or department and brands to integrate targeted content.

by Helen Leggatt

Companies on LinkedIn may now have up to 10 Showcase Pages. These pages differ from Company Pages in that LinkedIn users can now engage with information about one specific brand, product, business unit or business initiative, instead of one, over-arching Company Page.

Showcase Pages are all about content and updates can be viewed in a user's newsfeed by Following the Page.

"Through Showcase Pages, companies can segment content to distinct audiences who are interested in different aspects of their business. It's a new way to directly engage the right people in the right context," said LinkedIn in their recent announcement.

Showcase Pages will gradually roll out worldwide over the coming weeks and, once available, take just a few steps to set up. First, identify the business areas of your company that need a Showcase Page. Then go to the "Edit" dropdown menu and select "Create a Showcase Page." Once created, you can start sharing content from your page.

Image via Shutterstock

Tags: brand marketing, networking, social media

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