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BizReport : Social Marketing : November 17, 2013

Brands can now stick Pins in their website

Big brands are pinning their hopes on the image-sharing site Pinterest, and now those Pins can be embedded directly into a brand's website.

by Helen Leggatt

Pinterest has launched its first API for developers allowing trending Pins to be showcased on a brand's website and allowing users to Pin items directly from that website.

APIs released to date include Top Pins ( top clicked pins / top re-pins); Domain Search (surface trending results for keywords); Most Recent (a stream of the latest Pins to a site); and Related Pins (suggestions for other Pins based on the item or content viewed).

"We're starting slow and working on high-quality integrations with partners of different sizes, many of whom have already seen success on Pinterest," says Pinterest in a recent blog announcement. "In the coming weeks, we'll release additional API endpoints that'll surface different groups of Pins on partner sites."

Several recent features introduced by Pinterest, such as Promoted and Rich Pins, have served to up the experience for users and increase engagement for brands, but this new feature is the first to take Pins off the main Pinterest site and on to third party sites. Some partner brands, such as Zappos, have already set up dedicated Pin pages.

Tags: brand marketing, image sharing, Pinterest, social media

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