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BizReport : November 20, 2013 Archive

November 20, 2013 Archive

Mobile Marketing | November 20, 2013

JiWire: CPG brands finding mobile success

For consumer packaged goods (CPG) brands, mobile is turning out to be quite the channel. That according to new data out from JiWire, which shows 60% of people now use smartphones to compile shopping lists and 65% add items to those lists after seeing mobile ads. >>

Mobile Marketing | November 20, 2013

Expert: The most engaging mobile content

Almost one quarter of all videos right now are online or mobile ads. One major benefit for advertisers is that video works so well with social media engagement. Half of all YouTube videos are shared, and we see similar video-sharing patterns with our solutions. One expert weighs in on the most engaging kinds of mobile content. >>

Social Marketing | November 20, 2013

Tools help retailers understand social conversations

New data out from NetBase has found that while Millennials are heavy social media users, the social space isn't all that influential when it comes to purchase decisions. According to their report Millennials are most likely to be influences by blogs/message boards and then the social networks like Pinterest, Facebook and Twitter. >>

Ecommerce archives | November 20, 2013

Survey shows cost of shipping really matters to 80% of shoppers

This year, consumers are more focused on the cost of shipping items purchased online than they were three years ago, according to new research in the U.S. commissioned by Pitney Bowes. >>

Ecommerce archives | November 20, 2013

Savvy Marketing data suggests increased consumer spending this holiday season

According to new data released by Savvy Marketing in the U.K., Christmas 2013 will see a rise in consumer confidence and increased spending. >>

Social Marketing | November 20, 2013

LinkedIn launches brand-friendly initiative - Showcase Pages

LinkedIn has become more brand-friendly with the introduction of Showcase Pages that allow interested parties to focus on a specific sub-brand or department and brands to integrate targeted content. >>