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BizReport : November 4, 2013 Archive

November 4, 2013 Archive

Ecommerce archives | November 04, 2013

Report: Shoppers will pay for positive experiences

Everyone is talking about the positive customer experience. From simple checkouts online to shorter lines in-store, many experts are pleading with retailers to improve the customer experience. And, while most retailers agree and are pushing more dollars into customer experience, a new study underlines the importance. >>

Ecommerce archives | November 04, 2013

Survey: Online for research, stores for buying

Exactly how are your ads faring in the online space? In some cases better than advertisers may believe. But, the big takeaway from new data out from ChoiceStream is how consumers are engaging with retailers, products and ads online and offline. >>

Advertising archives | November 04, 2013

Top 3 tips to enhance cross-channel campaigns

With the multitude of ways consumers can engaged with content, brands and products it should be simple for brands to make that connection. But, despite the different ways consumers can log on and various places they can find product information or relevant content it is becoming harder to ensure brand messages are reaching those consumers and that the message received is truly the message the brand wanted to send. >>