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BizReport : Ecommerce archives : October 10, 2013

Reports: Shoppers in a lull, here's how to engage

Back to school shoppers are, well, done, and the holiday shopping rush isn't quite here - yet. And, according to new numbers out from Euclid Analytics, retailers have likely noticed the slowdown. According to some experts, shoppers will begin picking up holiday items by Halloween, but for now the time people are spending in-store is down about 5% year over year and 6% month over month.

by Kristina Knight

"Shopping session duration, defined as the mean time from store entry to store exit, was 22 minutes 15 seconds in September 2013, a decline of 5.0% year-over-year and 5.7% from August 2013. The shorter shopping sessions during September, following a solid summer, again reflect a decline in shopper intent compared to the recent Back-to-School period and a strong September a year ago," writes the company.

Some takeaways from the US Retail Benchmarks for September 2013 include:

• Store walk-ins are down: researchers found people 'walking by' stores and then entering to make a purchase slid to about 14%
• 15% of shoppers were 'bouncing' or entering but leaving within 5 minutes
• 25% of store visits are now 'active repeat' shoppers who visit more than once per month

Meanwhile, new data out from SurveyMonkey finds the most engaging discount programs are dollar-off deals. Researchers found that most shoppers prefer simple '$50 off' promotions because they don't have to figure out the savings for percentage off deals. Other interesting findings include:

• Most shoppers would prefer an instant rebate/refund to getting a free item down the road
• 78% say they prefer to get deals via email
• Gift cards are key - 40% said they would accept $5 Visa Giftcards as a purchase/program reward

Image via Shutterstock

Tags: ecommerce, ecommerce trends, Euclid Analytics, online shopping trends, SurveyMonkey

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