Mobile: Just one out of 50 UK retailers has a responsive website
As numbers of mobile devices swell, and more are to come in the form of wearable technology such as glasses and watches, the demand for responsive web design – where content on the site automatically adapts to the device being used – can only climb.
Yet few retailers in the UK are currently providing consumers with such convenience. Out of 50 retailers studied by digital commerce solutions provider Venda, just ONE – electrical retailer Currys – hosts a responsive website.
Furthermore, almost a quarter of the retailers still do not have a mobile optimized website including, incredibly, Apple. Half are hosting mobile websites under a different URL structure to their existing website.
“It’s increasingly obvious how a range of mobile devices are changing the way people shop online – in fact almost half of our traffic comes from a mobile or tablet device,” says Chris Thomas, Manager Director of footwear retailer Cloggs. “Mobile browsing is often a customer’s first step when making a purchase, but a bad browsing experience can mean retailers losing customers at an early stage of the buying decision.”