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BizReport : Ecommerce archives : October 08, 2013

Holiday spending trending up

New data out this week shows more people are shelling out for the holidays - and not just the upcoming Christmas holidays. According to new data out from, spending for Halloween is on the increase, too.

by Kristina Knight

"In a year when the summer box office broke all-time records, there's naturally been a lot of interest in dressing up as movie characters this year," said Howard Schaffer, Offers Vice President. "Shopping trends from our partners at Halloween Express show that consumers are looking for their favorite fictional characters for trick-or-treating, and those costumes are flying off the shelves."

According to researchers, Halloween spending is up about 11% thus far.

Meanwhile, looking toward the Thanksgiving, Hanukkah and Christmas holidays, researchers with Accenture believe spending will increase by at least 11%. According to the Accenture Holiday Shopping Survey about 20% of shoppers plan to spend more in 2013 than they did in 2012 but nearly all (94%) say discounts, coupons and deals 'are important' to their spending plans.

"The average dollar spend is trending up, and we are seeing a consumer mindset shifting from 'cautious' to 'sensible,' which is good news for retailers," said Chris Donnelly, global managing director of Accenture's Retail practice. "However, retailers are mindful that during the 2013 Thanksgiving-Christmas shopping period, they will have six days less in which to tempt shoppers through their doors, so many will go big and go early. Thanksgiving Day shopping is now a firm fixture in the holiday season. We will see more stores opening early on that day in order to capture their share of consumer spending. Although retailers' main draw on Thanksgiving Day and Black Friday will be 'doorbuster' deals, shoppers will be demanding discounts of 30 percent or more throughout the season."

Other interesting findings include:
• 73% say they either has started or will start holiday shopping by November 30
• 30% say they'll 'do most' Black Friday shopping online
• 21% of those who say they'll spend more plan to increase shopping by $500 or more
• 55% say they'll increase holiday spending between $100-$499
• 52% say they have saved to make holiday purchase

Image via Shutterstock

Tags: 2013 holiday spending, Accenture, ecommerce trends, halloween spending, holiday ecommerce trends,

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