Mobile customers want to share, really

Default Image

The report, from Millward Brown and mBlox, finds that most (59%) of mobile users ‘prefer’ SMS and push campaigns over other mobile ad options. This includes video, banners and email. In fact, three-quarters of both global and US-based respondents say they ‘are likely’ to engage with SMS/push messages which include location-triggered coupons or relevant deals. Other interesting findings include:

• 47% say they’ll share location data for offers and coupons
• 45% will share their location to receive ‘information they requested’
• 36% are willing to share location data to solve customer service issues
• 24% will share location data to check-in or post to their social networks

“The majority of people today find value in targeted, relevant SMS and push messages sent by a company,” said mBlox CEO Tom Cotney. “When consumers are telling you they want to, if not expect to, be contacted just by downloading an app, it would be foolish not to take advantage of that. If you’re a marketer, why wouldn’t you engage people via the channel and methods they prefer?”

The survey also found that more than half (58%) will text their favorite brands to request more information or to enter a contest (54%). And, don’t forget the value of texting. According to the report more than 60% of both global and US mobile users ‘find value’ in branded text messages and more than half say push/text messages have influenced them to make a purchase.

Share:
Share

ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
linkedin
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.