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BizReport : : August 20, 2013

Microsoft Tag to be terminated

The Tag service is being terminated, according to a recent announcement from Microsoft, just a few years after it was launched.

by Helen Leggatt

When Microsoft launched its scannable Tag service in 2009, the company decided to go down the proprietary software route. Bad move. QR codes were to take over, despite Tag's decent penetration into the print market.

So now, the Tag service, which currently gets about 2 million scans per month, a fraction of the estimated 100 million QR scans, is coming to an end in two years time - August, 2015.

In the termination announcement, Microsoft advises that, as of next month (18 September), ScanLife will be supporting Tag technology and will offer users "transition and migration" help to those who choose to migrate to the ScanLife platform.

"Microsoft is constantly reviewing its core business objectives and realigning its efforts to match those objectives," the company told The Seattle Times. "Microsoft still believes that Tag is an important digital technology. Running Microsoft Tag as a service, however, does not align with our other initiatives."

Tags: Microsoft Tag, mobile marketing, mobile trends, QR codes

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