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BizReport : Internet : July 01, 2013

New Google feature inserts satisfaction surveys into websites

Want to know if your website visitors are satisfied with the quality of their experience? A new feature from Google, easily implemented with just a few lines of code, can tell you.

by Helen Leggatt

Website owners and developers who want to know more about their visitors' levels of satisfaction can now get instant feedback using a new feature - Google's Consumer Surveys for website satisfaction.

By inserting a snippet of code in the website HTML a 'discreet' survey will load in the bottom right hand corner of a webpage. Responses are automatically collected and analyzed, and accessed via an online interface. Website owners who use Google Consumer Surveys for website satisfaction can access the following response information:

- Segmentation by gender, age, geography, urbanicity and income;
- Cross tabs for screening questions (if applicable);
- Interactive charts and data visualizations;
- Automatically generated insights by demographic segment;
- Downloadable charts and data sets.

While the default four-question satisfaction survey is free, customization costs $0.01 per response, or $5 for 500 responses. The surveys run until 500 responses have been received, after which they resume 30 days later. This gives website owners the time to analyze and react to responses.

The feature is currently limited to US English speaking visitors only, and will not appear to mobile website users.

To get started, sign in to Consumer Surveys for website satisfaction, provide the website name and URL, survey frequency and timing, and insert the automatically generated code into the website HTML.

Tags: consumer survey, HTML, website development, website optimization

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